Adding an arcade to your business is one of the easiest ways to attract more guests, increase visit length, and create a fun, memorable atmosphere. But like any attraction, an arcade performs best when people know it’s there and when your customers feel excited about it.
So how do you get more guests playing? It starts with simple, consistent marketing that blends visibility, digital presence, and in-venue engagement.
Make the Arcade Easy to Find
When it comes to drawing attention to your arcade, visibility is everything. Guests can’t enjoy something if they don’t know it exists. Making your arcade easy to find can be as simple as adding well-placed signs, using floor decals, or keeping the game area bright and inviting.
If your arcade is tucked away or around a corner, directional signage near entrances or check-in areas can guide guests straight to the fun. A little bit of visual reinforcement goes a long way.
Showcase Your Arcade Online
Digital platforms are one of your best tools for visibility. Guests often choose where to eat, stay, or hang out based on what they see online which means your arcade should be part of your online story.
Add an arcade section to your website. Post photos and videos of guests enjoying the games on social media. Update your Google Business profile with arcade content, and highlight new games, exciting prizes, or seasonal promos to build anticipation before guests ever arrive.
This is where Onesource takes digital support a step further.
Unlike most operators who simply install and service the games, Onesource Amusements actively helps partners strengthen their online presence. We can provide high-quality photos of your arcade, suggested strategies, and content ideas to help you keep your website and social media updated with arcade content. This ensures your guests see your arcade at its best and know it’s worth checking out during their visit.
Use In-Venue Marketing to Drive Traffic
Inside your venue, in-house signage can play a big role in boosting arcade activity. Table tents, window clings, counter displays, or posters can highlight reload bonuses, birthday packages, weekly specials, or family bundles.
Guests are already in your building — sometimes all it takes is a friendly reminder to spark curiosity and encourage them to explore the arcade.
Onesource supports this too.
We can offer branded promotional materials, signage templates, and eye-catching visuals you can use throughout your venue. Our goal is to make it easy for you to promote your arcade in a clean, consistent, and professional way, without adding extra work for your staff.
Promote the Arcade on Your TVs or Displays
On the same note, if your venue has digital screens, menus, or displays, use them to highlight your arcade. A looping slideshow or quick promotional video can feature new games, top prizes, or active specials with no extra effort from your staff.
This is a low-lift, high-impact way to keep the arcade top-of-mind throughout the guest experience. This is another area that Onesource Amusements can offer marketing help with. From providing photos, to creating advertisements to add to your screens, we are there for you every step of the way!
Host Events That Encourage Repeat Visits
Arcade events create momentum and excitement. Whether it’s a mini basketball tournament, a leaderboard challenge, or a kids’ activity night that includes game cards, even small events can leave a big impression.
Birthday parties, family nights, and group events help build loyalty while creating memorable experiences guests will want to return for.
Empower Your Staff to Talk About It
Your employees interact with guests more than anyone, so make sure they’re comfortable mentioning the arcade. A simple “Have you checked out our arcade yet?” during a table wait or checkout can make a big difference.
Encourage staff to highlight current promotions, point out new games, or talk about popular prizes. Staff enthusiasm builds guest enthusiasm.
A True Partnership, Not Just an Operator
Arcades are powerful revenue drivers, but only when visibility and engagement are consistent. With the right blend of signage, digital content, promotions, and events, any location can turn their arcade into a key attraction.
What sets Onesource Amusements apart is that we don’t view this as a client/business transaction. We view it as a partnership. Your success is our success. From digital support to in-venue marketing materials, ongoing communication, and hands-on engagement strategies, our team works alongside yours to help your arcade thrive.
We’re here to elevate your entire guest experience every step of the way.